Dear children's things are in demand. They are bought not only by the rich, but also by people with a very limited income. "Why?", - you ask. It turns out that this phenomenon is fairly easy to explain.
Emotions
Parents are not sorry for their children, so they buy expensive clothes for them, despite the high price. They want the child to look fashionable and beautiful, just like in the picture.
Some adults take baby clothes only in brand stores. A dressed-up baby looks cute and touching without knowing it, perfectly fulfilling the task of marketing specialists.
Small children don't care what kind of clothes they wear. The real reason for successful sales is the desire of adults to put themselves in a respectable light in front of other people.
Quality
There is a category of buyers who believe that only expensive children's clothing can be of high quality. According to their belief, the price is justified, and it consists of the following factors:
- Brand Originals for babies from Gucci, Dior, Dolce & Gabbana, Kenzo, etc., cannot be cheap.
- High quality. Costly consumables, elite equipment, qualified specialists - all this should guarantee the excellent quality of the finished product.
- Prestige due to the long history of the brand and its popularity.
- An example is a compelling reason explaining demand. People trust manufacturers, whose clothes are worn by public figures, acquaintances, relatives.
Hence the demand for expensive children's clothing. For their part, marketers add their own spoonful of honey, talking about environmental friendliness, developing attractive slogans and slogans, trying to influence the low-lying (pride, vanity, etc.) quality of customers.
Exclusivity
One of the factors that made people buy and will buy expensive clothes for children is that most of them are exclusive models. The number of units in the collection is limited.
Parents want their child to be unique. This desire is followed by large manufacturing companies, making a profit not at the sale of goods among the mass population, but at an inflated price.
Love for your child, the desire to look expensive and beautiful, the desire to join the world of the elite - all this gives rise to good demand for global brands of children's clothing. Therefore, the opening of an elite children's clothing store is one of the ways to get high income.
